Photoshop_logos

=Photoshop - Designing Logos= include component="page" page="menu-designsoftware" editable="1" include component="page" page="menu-photoshop" editable="1" A powerful "Corporate Logo" is one of the most valuable assets a business can have - MANY of the biggest companies use a simple "Text Based" logo that is relatively easy to create in Photoshop: The Rules of Good Commercial Graphic Design:
 * [[image:Logos_TextBased01.png]] || **FONT CHARACTERISTICS:**
 * Easy to Read
 * Simple Colour Schemes
 * Thick Lettering
 * No "artistic" fonts ||
 * 1) The message (or Brand Name) must be clear and EASY TO READ
 * 2) The logo must translate well to various media and to black and white

See how well the above logos translate to black & white graphics for letterhead, faxes or business cards:


 * Exercise1 - Use photoshop to try to precisely duplicate **three** of the above logos.
 * Use an 800 x 600 pixel canvas @ 72PDPI
 * Match the FONTS first - you'll see a font preview in the font selection list
 * Use the MOVE tool (and the CONTROL key if necessary) to modify the general shape of the text objects. ||